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CHOOSING THE RIGHT FOUNDATION
How you apply makeup is as important as the makeup itself. The first and most important step is finding the right foundation. It can make the difference between having a natural, flawless finish or looking as if you are wearing a mask.
Most women have yellow based skin. They include most Caucasian and all Asian, Latin and African women. To apply foundation that will perfectly match your complexion, you must find one with a yellow base. If you don't your makeup will look too pink, orange and two-toned.
The foundation market today is saturated with many types and brands of foundations. At the cosmetics counter you are confronted with an array of choices - liquid, cream, oil-free, powder, allergy tested, cake, stick, stay-on, hypoallergenic, cream to powder, non-comedogenic and camouflage foundations. It is indeed quite a mind-blowing experience, especially if you are a first time buyer.
To make it easy to apply makeup professionally and determine the foundation that's right for you, we have placed foundations into four major categories:
LIQUID FOUNDATIONS
Liquid foundations usually offer sheer coverage and provide a natural look. Most women prefer a liquid foundation because it is easy to apply and fits like a `second skin'. They are available in water-based and oil-based formulas.
Our "Stay-On Color" Liquid Foundation is oil-free and semi-matte. When you apply makeup, it provides sheer coverage. It is yellow-based and will perfectly match your skin tone. It is suitable for normal, oily or combination skin types.
CREAM FOUNDATIONS
Applying makeup professionally, is the dream of makeup artists. For this type of work, cream foundations are traditionally the number one choice of makeup artists. They are usually available in compacts or sticks, and provide very good coverage. Foundations of this consistency provide a creamy flawless finish and are easy to apply.
When applying makeup, our Cream Foundation will perfectly match your skin tone with a flawless, natural-looking finish. It is ideally suited to women with normal, dry or combination skin.
This is the type of foundation most frequently used by our Makeup artists in applying makeup at international beauty pageants.
DUAL ACTIVE POWDER FOUNDATION
In today's fast paced world, the modern woman is always in search of a "quick fix". To her, time is precious, yet she needs to look great in seconds. Many brands offer their solution to this - cream to powder, dual active, three-in-one - basically a multi-functional product.
Our Dual Active Foundation, as the name implies, is a foundation and powder in one. It provides the easy application of a powder with the excellent coverage of a foundation. The outstanding feature of this foundation is that it begins as a powder and ends as a powder. It is exquisitely yellow-based and ideal for normal to oily skin.
HOW DO I USE MY FOUNDATION?
Finding the perfect natural makeup is the dream of most women. The very first step in selecting your perfect natural looking foundation is assessing your skin type, to determine the type of foundation that would work best for you.
Selecting the right shade of foundation for your skin tone is critical. Most women have yellow-based skin and need to wear foundations with a yellow base. All of our foundations are yellow-based and progresses in steps from the lightest to the darkest shade.
Use cosmetic sponge for even application.
Prepare your face with the appropriate cleanser and toner. Follow with our Daily Moisturizer which is an excellent under makeup base. It improves the application of your foundation and adds to its wear ability. It is a must for all women especially those with dry skin.
HOW DO I USE MY FOUNDATION?
Your method of makeup application and your applying techniques will determine the quality of the end product. Apply your foundation with a cosmetic sponge for more control and a smoother application.
Liquid foundation should be blended in a little at a time until the entire face is completed.
Cream foundation should be applied to the face in long sweeping motions using your cosmetic sponge. Blend evenly until you create a smooth flawless finish. A powder foundation should be applied as you would your normal compact powder.
Remember proper blending is the key - blend your foundation under the jawline, into the hairline, on the ear lobes. Pay special attention to the corners of the nose, corners of the mouth, over and under the eyes. If you need to retouch a particular spot, re-apply lightly and blend. Lightly powder with a translucent powder to set your foundation.
TIP: Test foundation along your jawline - not on your hand and definitely not on the inside of your wrist. View it under different light settings. It must match the natural color of your neck.
TIP: For easy transition from day to night makeup, touch up with our Dual Active Foundation. It will provide the finish of a powder with the coverage of a foundation.
TIP: Dampen your cosmetic sponge to create a sheer finish.